Zero.One% Ltd was set up in 2019 to help you meet your fitness goals no matter where you are on your journey. We understand that every improvement counts even if it's a marginal gain of 0.1%. We are the creators of the unique Blood Flow Restriction T-Shirt, that brings style and performance together. Our product range has now expanded and includes strength and functional equipment.

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The company was created by Fran and Colin, a couple from the UK, who met whilst working in the fitness industry for the World's largest sporting goods manufacturer. With 10 years experience helping gyms create and design unique spaces that encourage people to exercise, we have now taken this knowledge to design unique apparel to help people maximise their workout.